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Bowerman's layout led to the introduction on the "Moon Shoe" in 1972, so named as the waffle tread was stated to resemble the footprints still left by astronauts over the Moon.

Nike was an early adopter of Net internet marketing, e mail management technologies, and employing broadcast and 최저가솔루션 narrowcast conversation systems to make multimedia promoting campaigns.

In an effort to refocus its business lines, Nike started divesting alone of some of its subsidiaries within the 2000s.